Some campaigns take months to build. They have a well-thought-out strategy, a clear goal and carefully prepared communication. And then there are the moments that come about almost unnoticed. From a single idea, from a personal decision.
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Darujme.cz is launching something new – a comprehensive learning system that helps nonprofit organizations gain solid knowledge, greater confidence and a clear direction in online fundraising.
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A thank-you is not just courtesy – it is the first step towards a real connection with the donor. Right after the first donation, you have a unique chance to show that their support matters, that they are part of something bigger. This is how the second, so-called “golden” donation comes about – often the ticket to long-term and recurring support
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The year 2025 brought an important moment for Czech giving. For the first time in a long while, it was a year not marked by any acute crisis or extraordinary event that donors had to respond to immediately. Yet, or perhaps precisely because of that, it showed that giving in the Czech Republic stands on solid foundations and can work over the long term.
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