Darujme.cz Academy – from registration to campaigns that build relationships

Darujme.cz is launching something new – a comprehensive learning system that helps nonprofit organizations gain solid knowledge, greater confidence and a clear direction in online fundraising.

The Darujme.cz Academy is a comprehensive learning framework that guides you from your first setup all the way to campaigns with real value for your organization – both financial and relational. The training is free for organizations registered on Darujme.cz and is designed to support organizations at every step of their development.

🎯 The Academy runs in two cycles a year (spring and fall) and systematically covers five key areas. For organizations that want to put their knowledge straight into practice, we are also preparing the Fall Accelerator – Na vlně kampaně 2.0 (Riding the Campaign Wave)*. Some of the Academy webinars form a natural foundation for taking part in this program. (* You will find more information about the Accelerator and about the mandatory parts of the Academy further down in this article.)

5 key areas we build on

The Academy focuses on five interconnected areas that form the foundation of professional online fundraising and systematic donor relations.

1) ⚙️ Darujme.cz as an effective foundation for your campaign

It's not just about setting up a campaign. Configuring the platform properly can make your team's work much more efficient, reduce the administrative burden and at the same time deliver quality data for further decision-making.

We'll show you how to work with Darujme.cz, automations and outputs so that technology supports the strategic management of your fundraising – not just its day-to-day operations.

A well-configured foundation is a prerequisite for systematic donor relations and for scaling your campaigns in the future.

2) 🌍 Fundraising in practice – from the Czech Republic and abroad

We'll work with specific case studies from the Czech Republic and abroad. We'll show you what works, why it works and how to apply the principles in your organization.

You'll learn to combine the right timing, a clear message and systematic donor relations.

3) 📍 Strategy as a compass for growth

A strategy is not a document to file away in a drawer. It's a compass you can come back to with every decision.

We'll help you define where you want to take your organization's fundraising – and what it takes to reach those goals. We'll clarify your priorities, capacity and the direction of further development.

Without a strategy, a campaign is an isolated activity. With a strategy, it's a deliberate step toward sustainable growth and stability for your organization.

4) ✍️ Creative – communication that captures attention

We'll work with copywriting, social media, AI and visual communication (including working in Canva). You'll learn to formulate your campaign message clearly, authentically and credibly – without unnecessary clichés. So that donors know exactly why your work matters and why they should support it right now.

5) 📊 Data as the backbone of good decisions

Fundraising built on intuition may work in the short term. Fundraising backed by data works in the long term.

We'll show you how to work with data from Darujme.cz and from your whole campaign, how to evaluate financial efficiency, interpret results and use reporting as a management tool and as an argument when communicating with your leadership or board of directors.

🗓 Upcoming Academy webinars

March 12 – Darujme.cz step by step
Lecturer: Jana Dejmalová

March 24 – Darujme.cz: Advanced features and analytics for effective fundraising
Lecturers: Josef Mezník and Michal Kvapil

April 15 – Social media for online fundraising: planning, content and campaign optimization
Lecturer: Lucie Budíková

April 22 – Copywriting for a successful online fundraising campaign
Lecturer: Pavel Šenkapoun

April 28 – CZK 5.7 million for nature in 2 months: Behind the scenes of the most successful campaign of the Czech Society for Ornithology (ČSO)
Lecturer: Lucie Vacková

To register for a webinar, you need to be logged in to the Darujme.cz administration.

Fall Accelerator – Na vlně kampaně 2.0

For organizations that want to immediately turn their knowledge into a specific campaign, we are running the Fall Accelerator – Na vlně kampaně 2.0.

The program will be run in cooperation with Svět neziskovek (the World of Nonprofits) and will focus on increasing the impact of a specific fundraising campaign as well as deepening skills in online fundraising.

It is intended for 6 selected organizations registered on Darujme.cz that complete the mandatory parts of the Darujme.cz Academy in the first half of 2026 (*see the “Conditions of participation” section for details).

💡 How the Accelerator will work

The Accelerator combines individual mentoring, sharing of good practice, workshops and ongoing feedback. Organizations will work on a real campaign during the fall and winter of 2026 and will receive support from experts throughout the whole process.

💬 The program combines online and in-person meetings, which allows for practical, in-depth support.

The program includes:

• an introductory meeting and clarification of goals

• 30 hours of individual mentoring, of which:

• 21 hours with a lead mentor (strategy, campaign management, fundraising)

• 9 thematic consultations (social media, tools, optimization)

• joint workshops and online consultations

• a final evaluation of the campaigns and of the program's benefits

🗓 Schedule

• May–June: applications

• July: selection of 6 organizations

• September–January: program delivery

💰 Participation fee

The participation fee for the program is CZK 9,000 for 5 months, i.e. CZK 1,800 per month.

As part of the program, organizations receive 30 hours of individual mentoring from experts in fundraising, copywriting, social media, design and analytics. The value of this support is far higher than the fee you pay – thanks to the cooperation between Darujme.cz and Svět neziskovek, organizations get this support for a fraction of the price while maintaining professional quality and practical relevance.

🤝 The goal is to strengthen the organization's fundraising capacity in the long term and to build systematic donor relations.

📌 Conditions of participation

To join the Accelerator, you must complete selected parts of the Darujme.cz Academy:

Darujme.cz – the whole module (2 webinars*)
March 12 – Darujme.cz: the basics, a guide to the administration – Jana Dejmalová
March 24 – Darujme.cz: advanced features and analytics – Josef Mezník, Michal Kvapil

* The Darujme.cz module is mandatory for new organizations; for experienced organizations, an individual assessment is possible.

Strategy – the whole module (1 webinar)
May 21 – registration opens during March

Creative – Copywriting and Social media (2 webinars)
April 15 – Social media for online fundraising – Lucie Budíková
April 22 – Copywriting for a fundraising campaign – Pavel Šenkapoun

Analytics – at least 1 webinar
Dates are being prepared.

Fundraising – optional module

To register for a webinar, you need to be logged in to the Darujme.cz administration.

When selecting organizations for the Accelerator, we will assess:

• a clearly defined development goal,

• a specific area in which the organization wants to advance its fundraising,

• how the program ties in with the organization's long-term strategy.

The Darujme.cz Academy is not just a course – it's a systematic framework that helps organizations grow professionally over the long term, with respect for donors and for their own capacity.

The Fall Accelerator then offers 6 organizations the opportunity to turn this knowledge into a specific campaign with expert support and mentoring that will guide you through every step.

🌟 We look forward to sharing our know-how with you and helping your organization take its fundraising to the next level.