January 26, 20265 minutes read
How to turn a first donation into a real relationship with the donor
A thank-you is not just courtesy – it is the first step towards a real connection with the donor. Right after the first donation, you have a unique chance to show that their support matters, that they are part of something bigger. This is how the second, so-called “golden” donation comes about – often the ticket to long-term and recurring support
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