Energy for hospitals in two clicks. Employee fundraisers help quickly wherever help is needed right now

The Via Foundation offers companies the opportunity to start a charitable fundraiser through the online platform Darujme.cz. In an internal process, employees nominate the organizations of their choice, and once the fundraiser is launched, they contribute to specific projects that are close to their hearts. Company management can nominate too, provided it has a clear intention and can get its people excited about it. Motivation to take part is boosted by corporate matching, i.e. the company multiplying the donations at any ratio it chooses. Once the fundraiser ends, the Via Foundation pays out grants to the supported organizations.

Involving employees in corporate giving can significantly boost their inner satisfaction and loyalty. On top of that, a turnkey solution saves the company capacity, time and money. The administration of the whole process is handled by the Via Foundation, which provides the company with expert advice and helps with the selection. It vets the shortlisted organizations before employees get involved in supporting them. All that is left to the company is “just” the internal communication of the fundraiser.

One of the companies that regularly uses the option of starting an employee fundraiser through the Darujme.cz portal is PwC Czech Republic, whose employees always respond enthusiastically to supporting environmental and social projects. As Marek Mráz, marketing leader at PwC, confirmed to us, a record number of expert volunteers and donors there are currently getting involved in helping those in need. In cooperation with the Via Foundation, the company successfully uses the Darujme.cz platform for its traditional Vánoční charita (Christmas Charity), in which employees support stories they proposed themselves. In recent days, thanks to Darujme.cz, PwC was also able to launch the Energie do nemocnic (Energy for Hospitals) fundraiser at express speed, through which they support healthcare workers caring for covid-19 patients in the hardest-hit regions.

A company's giving page usually presents 1 to 9 charitable projects. Donating is thus simple and clear, since all the pre-selected projects are in one place. Although a corporate fundraiser is primarily intended for the company's employees, the link to it can be shared, inviting other potential donors from outside the organization. The fundraiser page also includes a “thermometer” of donations received, which gives both employees and the company an idea of the amount donated so far. At the end of the process, every donor receives a donation certificate from the Via Foundation for tax purposes.

Are you thinking about a corporate fundraiser too? Read more on the Via Foundation website or on the Darujme.cz portal, and if you have any questions, do not hesitate to contact us!