Why it pays to set up analytics on Darujme.cz – the key to effective fundraising
If you manage donation projects through Darujme.cz, you have a powerful tool in your hands – one that lets you not only receive donations, but also understand donor behavior and make your campaigns more effective. To do that, however, you need to set up measurement correctly using analytics and advertising tools.
What will setting up analytics give you?
1. An overview of what works and what doesn't
Google Analytics gives you concrete data on where your donors come from and how many visits your projects get; you will see the numbers of active users and conversion rates per project, including performance overviews by traffic source.
We have prepared a Looker Studio report for you that gives you a clear overview of this useful data about your projects.
2. Better targeted and cheaper advertising
By connecting Google Ads or Sklik, you can better track which campaigns bring in donations – and which don't. That lets you invest your resources only in the channels that really work.
3. Measuring campaign performance in real time
With up-to-date statistics, you can follow the progress of a campaign practically immediately and adjust it on the fly if needed.
How to do it?
In the Darujme.cz administration, you can set up measurement tools either at the level of your whole organization (that is, for all your projects) or individually for each project.
1. Google Analytics 4 (GA4)
🔷 You get an overview of how many people visited the donation form, where they came from and whether they donated.
🔷 It helps you better understand visitor behavior -> if you don't have much experience with Google Analytics yet, there's no need to worry. You will find the most important outputs in a ready-made Looker Studio report based on the data collected for your organization.
🔷 It serves as the basic analytics for evaluating campaigns responsibly.
2. Facebook (Meta) Pixel
🔷 Lets you track the effectiveness of campaigns on Facebook and Instagram.
🔷 Thanks to it, you know how many visitors from these networks donated (successful completion of a payment/donation pledge by bank transfer - Donation value, Donation currency, Donation frequency (one-time/monthly)
🔷 The basis for remarketing
🔷 Data visible directly in the Meta Pixel interface
3. Google Ads
🔷 Enables precise conversion measurement for your Google Ads advertising campaigns.
🔷 You can see which keywords or ads led to a successfully completed donation/donation pledge by bank transfer.
🔷 Helps you optimize your budget – you pay for what really works.
4. Sklik (Seznam.cz)
🔷 Used to track the performance of campaigns on the Czech search engine Seznam.cz.
🔷 Helps you find out which banners or text ads brought in donors.
🔷 Useful mainly for nonprofits targeting a Czech audience outside Google/Facebook.
Analytics isn't just for e-shops or commercial companies. You too can use analytics to significantly increase the impact of your work, win more donors and invest your time and money better.
If you use Darujme.cz, don't hesitate – set up your measurement. It pays off.
