How to get online fundraising off the ground

We have prepared a series of articles and video presentations by leading fundraisers and consultants on good practice in giving, fundraising and nonprofit management.

Are you just starting out with fundraising and need to get a grip on the basics? Or have you been building relationships with donors for a while, but want to approach fundraising in your organization differently? In cooperation with Svět Neziskovek we have prepared a series of articles and videos on the basics of fundraising, in which five experts share their advice and experience.

In the first two, Jana Havlenová, Director of Fundraising at Nadace rodiny Vlčkových (the Vlček Family Foundation), explains why it pays to have a strategy and how important communication with colleagues is. Next week you can look forward to the next installment, with Honza Gregor on relationship fundraising.

A strategy that leads to the goal: on how to get fundraising off the ground, with Jana Havlenová

“A fundraiser is a translator between the outside world and the organization,” says Jana Havlenová. To balance the interests of donors with the needs of the organization, a fundraiser needs structure, a system and planning. How to go about it? Watch the video in which the Director of Fundraising at Nadace rodiny Vlčkových shares her experience.

https://youtu.be/BVAmcI96oew

https://youtu.be/gDIg_z2x-Og

The full interview with Jana Havlenová

Fundraising is like a party. You have to get people involved so they don't leave feeling they wasted their time, says Jan Gregor

“Every organization can find its donor if it communicates with them the right way,” says Jan Gregor in the interview. A fundraising expert, he led the Koalice za snadné dárcovství (Coalition for Easy Giving) for more than ten years and focuses on training fundraisers and on legacy giving. What would he advise beginning fundraisers? Why do organizations have a moral obligation to ask for money? And should they still be using the phone to communicate with donors these days?

https://youtu.be/1iRaXDpbh_E

https://youtu.be/1iRaXDpbh_E

The full interview with Jan Gregor