Sdružení VIA, z. ú.


Education and Research Children, Youth and Family

Media Literacy Academy

We are going with the Media Literacy Academy to the regions. We support schools, libraries, and nonprofits in the Ústí, Liberec, and Hradec Králové regions. We provide them with training, consultations, and support in developing their own activities and integrating media education into their work with youth. Join us in supporting the development of media literacy in the regions!

we started on 2023-06-03

Support media literacy

€1,881
raised 24 % out of  €7,866

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41 people
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In today's digital age, where information reaches a significantly larger audience than ever before, the battle against misinformation has become an inherent part of our society. The growing influence of misinformation and manipulation presents challenges to our society and threatens our democracy, freedom, and quality of life. Misinformation has the potential to sway public decision-making, undermine trust in institutions, and disrupt social cohesion.

Without media literacy, people are vulnerable to manipulation and misinformation. Education in media literacy is crucial for individuals to recognize and analyze sources of information, evaluate their credibility, and approach the content they consume critically.

However, it is not enough to focus solely on schools. Critical thinking and the ability to evaluate information and sources need to be developed at all possible levels. Especially in the most vulnerable regions, we also encounter cases of radicalization among school leadership or teachers, hindering the implementation of media education in these schools.

It is all the more critical to strengthen media literacy beyond the confines of school classrooms. In our project, we work not only with schools but also with libraries and nonprofit organizations. We assess the needs of youth workers operating outside the school system and prepare a methodology website and exercises that they can utilize in their work.

While most media literacy efforts today focus on supporting schools and teachers, with numerous methodologies being developed, we aim to complement these endeavors by providing support for media literacy in non-formal education. Drawing upon our extensive experience in helping the nonprofit sector, we strive to enhance media literacy efforts beyond the school environment.

Support us in our efforts to raise awareness about the importance of media literacy and provide people with the tools they need to protect themselves against misinformation. Together, we can build a resilient society based on awareness, critical thinking, and the ability to recognize truthful and quality information.

The project has been partially funded by the Financial Mechanism of Norway 2014–2021. Your donation will help us cover the remaining financing for the project. Thank you!

This text was prepared with the assistance of the ChatGPT tool, an artificial intelligence developed by OpenAI. As part of our efforts to enhance media literacy, it is important for us to share this information.

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